So I don’t lose my thread I’ve broken down the feedback into manageable sections. My responses are in blue.
Overall Comments Part three of this module has focused on the importance of being a visually literate graphic designer by exploring visual dynamics, using collage and understanding how to work with colour. Overall your response to part three has is improved but still has key bits of work we would expect to see from your submissions. – Some great pointers raised here, I have removed quite a few as they weren’t relevant to the assignment.
Assignment three drew on what you have learnt about visual languages and dynamics by producing a poster that celebrates a colour of your choice, using only your chosen colour, complimentary colour and black and white. You have a much improved creative process, with some good development work evidenced as well as sketches from your sketchbook. However it is still difficult to follow where your ideas have originated and what sources you have assimilated from – I am not sure if this was an error on your part but there is nothing on your learning log about your assignment that I could see. This includes no explanation or reflection on your development work and your final pieces although I appreciate you did explain how you practically created these. – I MUST include notes in my sketchbook to help tutors and assessors where I’m going with my ideas. No one is a mind reader!
The final piece you submitted for the colour Blue is entirely valid as an idea, but does lack some refinement and I think this symptomatic of you diving right in to realise an idea rather than holding back and researching a bit more. – I’m very guilty of this. First idea then… Looking at it I almost wanted to go offline and create the collage by hand by cutting things out before scanning it in to refine it digitally and experiment with the effects you used – this would give another dimension to your work. You did have some alternative ideas, but it is difficult to decipher what they mean – you should think about explaining and reflect on these more in your learning log. – Again very guilty of this.
Sketchbooks Research and idea development, Context
Some good sketchbook work included in your final piece, but not a huge amount for some of the exercises. Collage seems to be a big part of your work – I think rather than do this digitally always, perhaps use your sketchbook to cut things out and move them around on the page, documenting as you go. Also some reflection on your learning logs about this work would be also improve your submission. – I do seem to have an aversion to cutting out form my work and have developed an over-reliance on electronic media to do the hard work for. Maybe because I’m seeking mastery of the programs I’m working and I’ve grown comfortable in using them. Back to the old school and build my confidence up.
Learning Logs or Blogs / Critical essays Research and idea development, Context Your learning log has improved massively, and it is easier to follow. For your final assignment it is great to see some of the development pieces in the dropbox you shared – however I couldn’t find any reflection on these on your learning log? A bit more more analysis and explanation of why you have done things will improve your submission. – All of these points are valid and something I must get to grips with sharpish to help so the flow of work visually. Taking time to describe these is no hardship and will help in the long run.
You seem to have an affinity for Russian constructivist posters – below is an interesting article explore the influences for this further. Have a look at some of the ideas and ways of visualisation and research them more – I think its a style of work you might enjoy and that could help inspire your work. https://www.royalacademy.org.uk/article/five-things-graphic-designers-owe-torussia
Pointers for the next assignment In the next assignment you will focus on typography, a must for all graphic designers. This is a good opportunity to develop your knowledge in theory of typesetting and also how to vary communication styles using different types of typefaces/fonts. This is an excellent article and well worth the read.
My Summary – Diving right in and literally putting my ideas through a program, whilst helpful for me, is not helpful for others, least of all tutors and potential clients. This is something I really do need to be aware of. Whilst, not an excuse, it highlights my lack of resources and this is something I really need to concentrate on addressing.