Assignment Three Feedback and Reflection

So I don’t lose my thread I’ve broken down the feedback into manageable sections. My responses are in blue.

Overall Comments Part three of this module has focused on the importance of being a visually literate graphic designer by exploring visual dynamics, using collage and understanding how to work with colour. Overall your response to part three has is improved but still has key bits of work we would expect to see from your submissions. – Some great pointers raised here, I have removed quite a few as they weren’t relevant to the assignment.

Assignment three drew on what you have learnt about visual languages and dynamics by producing a poster that celebrates a colour of your choice, using only your chosen colour, complimentary colour and black and white. You have a much improved creative process, with some good development work evidenced as well as sketches from your sketchbook. However it is still difficult to follow where your ideas have originated and what sources you have assimilated from – I am not sure if this was an error on your part but there is nothing on your learning log about your assignment that I could see. This includes no explanation or reflection on your development work and your final pieces although I appreciate you did explain how you practically created these. – I MUST include notes in my sketchbook to help tutors and assessors where I’m going with my ideas. No one is a mind reader!

 The final piece you submitted for the colour Blue is entirely valid as an idea, but does lack some refinement and I think this symptomatic of you diving right in to realise an idea rather than holding back and researching a bit more. – I’m very guilty of this. First idea then… Looking at it I almost wanted to go offline and create the collage by hand by cutting things out before scanning it in to refine it digitally and experiment with the effects you used – this would give another dimension to your work. You did have some alternative ideas, but it is difficult to decipher what they mean – you should think about explaining and reflect on these more in your learning log. – Again very guilty of this.

Sketchbooks  Research and idea development, Context

Some good sketchbook work included in your final piece, but not a huge amount for some of the exercises. Collage seems to be a big part of your work – I think rather than do this digitally always, perhaps use your sketchbook to cut things out and move them around on the page, documenting as you go. Also some reflection on your learning logs about this work would be also improve your submission. – I do seem to have an aversion to cutting out form my work and have developed an over-reliance on electronic media to do the hard work for. Maybe because I’m seeking mastery of the programs I’m working and I’ve grown comfortable in using them. Back to the old school and build my confidence up.

Learning Logs or Blogs / Critical essays Research and idea development, Context Your learning log has improved massively, and it is easier to follow. For your final assignment it is great to see some of the development pieces in the dropbox you shared – however I couldn’t find any reflection on these on your learning log? A bit more more analysis and explanation of why you have done things will improve your submission. – All of these points are valid and something I must get to grips with sharpish to help so the flow of work visually. Taking time to describe these is no hardship and will help in the long run.

 Suggested viewing/reading 

You seem to have an affinity for Russian constructivist posters – below is an interesting article explore the influences for this further. Have a look at some of the ideas and ways of visualisation and research them more – I think its a style of work you might enjoy and that could help inspire your work. https://www.royalacademy.org.uk/article/five-things-graphic-designers-owe-torussia 

Pointers for the next assignment In the next assignment you will focus on typography, a must for all graphic designers. This is a good opportunity to develop your knowledge in theory of typesetting and also how to vary communication styles using different types of typefaces/fonts. This is an excellent article and well worth the read.

My Summary – Diving right in and literally putting my ideas through a program, whilst helpful for me, is not helpful for others, least of all tutors and potential clients. This is something I really do need to be aware of.  Whilst, not an excuse, it highlights my lack of resources and this is something  I really need to concentrate on addressing. 

Assignment Three: Colour me

The aim of Graphic Design is to inform

Since reading the brief for this particular Assignment I’ve been excited about the range of possibilities that it presented to me. Colour choice was very straight forward, blue. I find it calming relaxing and when combined with the happy warmth of yellow as a contrast it becomes very calming. While I was briefly tempted by contemporary shades of pink and grey, I held my ground and stuck with my plan.

I had a couple of ideas I wanted to play with so set to making my plans, drawing and colouring my ideas. Refining and designing I started to visualise what I wanted to do so set to using Adobe Photoshop CC and Affinity Designer.

Sketches and swatches

I chose to experiment with collage, illustrations and the fonts held by my DTP applications to explore the best way to create a theme. My first task was to create a simple contrast image (Dev Contrast Concept #1) to see how the colours would interact and what would be the best way to represent these.

 

Blue and yellow watercolour swatches

I then created a series of blue and yellow swatches using watercolour pens, paints and pencils. These were scanned then in Photoshop selected and isolated as individual colour samples. A couple of which were then chosen to have their tints and shades identified as a unique colour samples in Designer for future use.

After a couple of false starts, I settled on a collage effect as this was the most dynamic for me and I was able to utilise stills from my photo library and experiment with colours and arrangements in Designer.

During my experimentation and as I drew various elements together I felt that a Fat Face font would suit my needs. I envisaged the word BLUE as an overlay layer featuring a single example of the colour in its font.

Looking through the font library I settled on Wildfire, designed by the Retro Supply Co. in 2012, as the idea font. Wanting to feature bright colours I chose the stamen of a yellow dog rose and a blue locomotive for the two backgrounds.

Concepts

After experimenting with the two main coloured backgrounds I found myself favouring the blue background with the yellow overlay of the word BLUE. Initially, the blue seemed to be quite dark, so I set to changing the tone and shade, lightning it enough so that it didn’t smother the font, but bright enough to retain details and not white-out details in the photographs.

I then experimented with how the lettering was arranged and after considering the traditional setting of the font I realised it didn’t do it for me visually. It lacked impact. The factor being that by arranging it traditionally I was unable to resize the word to such a point where it made a difference.

I decided upon boxing the wording up. This would allow for a larger font size as well as revealing some of the patterns of the rose petals. To enable the wording to stand out a little more I experimented with both inner and outer glow as well as shadowing. In the end, I settled with a subtle shadowing effect so as not to make the font look too overly processed yet still stand out.

The final submissions