So I don’t lose my thread I’ve broken down the feedback into manageable sections. My responses are in blue.
Overall Comments Part two of the course focused on the creative process of problem solving, encouraging you to explore your own working process and apply it to a number of briefs. Overall your response to part two has been much more lucid, and much easier to follow in terms of journey. I think it really helped you taking my feedback and annotating your notes on it briefly to reference your own takeaways from the feedback. We’re still not seeing the sharp focus, in your final outcomes however in terms of refinement and polish and your ideas are still not informed by visual research.
I really have to tighten up recording my research and focus. No two ways about it. The issue is me, I have or see an idea and just go for it, which does me no benefit. The more I consider these remark, the more undisciplined I look, so I really need to tighten things up on this front.
Focus again come from not consider what Graphic Design is in principle. I have given this much thought and have boiled it down, for my understanding, as art that informs. A simplistic approach, but it works for me.
Project: Researching and developing ideas The main aim of this exercise seemed to have got a bit lost here, which was to show how your research something and then assimilate that into an idea, and then develop it further by looking around further for ideas that might enhance your piece further if worked into them. There is still not much visual source material to follow from where you have got your ideas.
Use the notebook!! I must jot down any and all ideas, something I’m very bad at.
I understand your aim is to go for the Visual Communications / Creative Arts Degree and that you plan to submit your work for assessment at the end of this course.
Its actually Graphic Design, maybe my assessor is dropping a hint
Feedback on assignment Some of the cards here did make me smile, were created with some wit and there is some good technical ability on show here. You have also had a good effort of explaining and rationalising your design journey and the rationale behind the cards. However there is little visual evidence to show us and explain this journey. As this is a visual course we want you to show us things as you go rather than just doing things and explaining at the end.
Note book… I must complete it… at this point my assessor must feel like banging his head against a brick wall.
I think you still jumping to the solutions too quickly and lacking focus when creating your outcomes. I would like you to think more conceptually and focus on creating a more complete idea/world in your head first before comitting to an idea. This means you really need to focus on exploring in your research and documenting this visually. I think if you use the structure I have suggested in the “learning lo” section below, it will help you focus on your aims at each stage of the process when you are approachin your exercises and assignments as well as what you are trying to achieve overall with the brief as a whole. Particularly for assignments you need to really dive deep into each part – 60% of your marks are for the research and development, in essence your design journey, so this is a crucial part of your work. It is ok to try things and for it not work, as long as you document it and reflect back on it – in fact this adds to your work and shows that you have tried things. Its also about contextualising your work in the world – this is a good brief to look what else is there already in the world. For example could you have looked at exisiting greeting cards? Is there a gap in the market? What are trends in greetings currently? Who would your cards be for? What kind of cards do these people like? All of these questions are things you should consider
Slow down and consider. Hopefully I’m getting there with Assignment three.
Sketchbooks You started to do some sketches of initial ideas, but I would like to see you make use of thumbnail sketches more (see above for comment under “Visualising your ideas”. This is a good way to quickly layout your ideas in space to see if they might work before taking them further. If you also a natural drawing person, perhaps cutting things out and collaging might help to quickly test ideas? You can then cut elements out and move them around the page and photograph them at various points that you think maybe viable ideas. These are just suggestions to get you to document your work better but I am open to other ideas if you have alternatives. Learning Logs or Blogs / Critical essays.
Great pointers and a great help.
– “What is the brief asking me to do?(followed by bullet points setting out the aims of the exercise/assignment submission),
– “Visual Research”(a body of collected visuals organised into moodboards based on a theme),
– “Intial ideas”(quick sketches, as many as possible”,
– “Chosen ideas” (Choose at least three which you then experiment with and develop each further eg. Could it work with a different font? What about colour? How about placement of the text? Etc etc
– assimilating further research into it if appropriate”)
- Final ideas (show us your final pieces and explain why they are the way are and reflect on their strengths and weaknesses)
For the exercises these don’t need so much depth but you should definitely go deeper into these for the final assignments.
This advice should be in the student notes (most probably is, but well hidden).
Pointers for the next assignment The next part of the course encourages you to become more visually literate by exploring visual dynamics, colour and visual language. This is an opportunity for you to really experiment and play with your ideas – we haven’t seen so much of this from you so far, so I really want you to focus on experimenting and trying various things, even if they don’t work – we want to see it, and see you reflect on it and explain to use why you don’t think it has worked and to find something that you feel does work
Down test and adjust as they say. This is going to be interesting.